The influence of brand orientation and knowledge creation on organisational performance of Malaysian tourist resorts
Year of publication: |
2019
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Authors: | Liow, Melissa Li Sa ; Yeow, Kim Chai ; Sam, Choon Yin ; Heng, John Aik Joo |
Published in: |
Asian Academy of Management journal : AAMJ. - Pinang : Penerbit Universiti Sains Malaysia, ISSN 1394-2603, ZDB-ID 2561103-3. - Vol. 24.2019, 1, p. 175-204
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Subject: | brand orientation | knowledge creation process | organisational performance | tourism | entrepreneur | Unternehmenserfolg | Firm performance | Markenführung | Brand management | Wissensmanagement | Knowledge management | Malaysia | Tourismus | Tourism | Tourismuswirtschaft | Tourism industry | Strukturgleichungsmodell | Structural equation model | Ressourcenorientierter Ansatz | Resource-based view |
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