Surviving with paranoia through green and clean marketing in Indian FMCG sector
Year of publication: |
2013
|
---|---|
Authors: | Bidyarthi, H.M. Jha ; Dande, Mayur A. ; Kuchar, P.M. ; Herode, Milind L. ; Kasliwal, Neelam Y. |
Published in: |
International Journal of Business Performance Management. - Inderscience Enterprises Ltd, ISSN 2046-8083. - Vol. 14.2013, 4, p. 386-395
|
Publisher: |
Inderscience Enterprises Ltd |
Subject: | fast moving consumer goods | FMCG industry | sustainable marketing | business performance | green marketing | paranoid survival | rural India | rural populations | marketing strategies | socio-economic issues | environmental issues |
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