Suspicious minds : exploring neural processes during exposure to deceptive advertising
Adam W. Craig, Yuliya Komarova Loureiro, Stacy Wood, and Jennifer M. C. Vendemia
| Year of publication: |
2012
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|---|---|
| Authors: | Craig, Adam W. ; Loureiro, Yuliya Komarova ; Wood, Stacy ; Vendemia, Jennifer M. C. |
| Published in: |
Journal of marketing research : JMR. - Thousand Oaks, CA : SAGE Publishing, ISSN 0022-2437, ZDB-ID 218319-5. - Vol. 49.2012, 3, p. 361-372
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| Subject: | Werbebeschränkung | Advertising regulation | Glaubwürdigkeit | Credibility | Kognition | Cognition | Neurowissenschaften | Neuroscience | Konsumentenverhalten | Consumer behaviour |
| Extent: | Ill., graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009563645