Hidden price promotions : could retailer price promotions backfire?
Wenjing Li, David M. Hardesty, Adam W. Craig, Lei Song
| Year of publication: |
2022
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|---|---|
| Authors: | Li, Wenjing ; Hardesty, David M. ; Craig, Adam W. ; Song, Lei |
| Published in: |
Journal of retailing and consumer services. - Amsterdam [u.a.] : Elsevier, ISSN 0969-6989, ZDB-ID 1204385-0. - Vol. 64.2022, p. 1-16
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| Subject: | Affective purchase | Cognitive purchase | Discount expectations | Discount levels | Hidden-price promotions | Preismanagement | Pricing strategy | Verkaufsförderung | Sales promotion | Konsumentenverhalten | Consumer behaviour | Rabatt | Rebate | Niedrigpreisstrategie | Low-cost strategy | Einzelhandelspreis | Retail price | Einzelhandel | Retail trade | Diskontierung | Discounting | Kognition | Cognition |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jretconser.2021.102797 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013209547