Sustainability marketing strategies of companies in Mexico
Alternative title: | Estrategia de marketing de sostenibilidad en las empresas de México |
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Year of publication: |
2022
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Authors: | Morales-González, Maria G. ; Ayup-González, Jannett ; Huerta-Zavala, Pilar A. |
Published in: |
Cuadernos de administración : quarterly publication of Facultad de Ciencias de la Administración, Universidad del Valle. - Cali : Universidad del Valle, ISSN 2256-5078, ZDB-ID 2714704-6. - Vol. 38.2022, 72, Art.-No. e2611221, p. 1-14
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Subject: | Strategies | Marketing | Sustainability | Sustainability reports | Value chain | Mexiko | Mexico | Nachhaltigkeit | Betriebliche Wertschöpfung | Value creation | Marketingmanagement | Marketing management | Nachhaltige Entwicklung | Sustainable development | Corporate Social Responsibility | Corporate social responsibility |
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