Sustainable buyer behaviour in value chains : determinants and marketing implications
Year of publication: |
2021
|
---|---|
Authors: | Grunwald, Guido ; Swaen, Valérie |
Published in: |
Sustainability in global value chains : measures, ethics and best practices for responsible businesses. - London : Kogan Page, ISBN 978-1-78966-264-1. - 2021, p. 129-154
|
Subject: | Betriebliche Wertschöpfung | Value creation | Kunden | Customers | Nachhaltigkeit | Sustainability |
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