Digital marketing as a source of competitive advantage : case study of Slovak Republic
Year of publication: |
2021
|
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Authors: | Nadanyiova, Margareta ; Majerova, Jana ; Gajanova, Lubica |
Published in: |
Marketing i menedžment innovacij : m&mi. - Sumy : [Verlag nicht ermittelbar], ISSN 2227-6718, ZDB-ID 2647971-0. - 2021, 4, p. 92-103
|
Subject: | digital marketing | competitive advantage | marketing communication | social media | consumers | Online-Marketing | Internet marketing | Wettbewerbsvorteil | Competitive advantage | Social Web | Social web | Marketingmanagement | Marketing management | Slowakei | Slovakia |
Type of publication: | Article |
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Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
Language: | English |
Other identifiers: | 10.21272/mmi.2021.4-08 [DOI] hdl:11159/6888 [Handle] |
Source: | ECONIS - Online Catalogue of the ZBW |
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