Sustainable marketing
Barry Emery
| Year of publication: |
2012
|
|---|---|
| Authors: | Emery, Barry |
| Publisher: |
Harlow [u.a.] : Pearson |
| Subject: | Öko-Marketing | Green marketing | Marketing | Nachhaltigkeit |
| Description of contents: | Table of Contents [gbv.de] ; Abstract [catalogue.pearsoned.co.uk] |
| Extent: | XIX, 316 S. Ill., graph. Darst. |
|---|---|
| Series: | |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Lehrbuch ; Textbook |
| Language: | English |
| Notes: | Sustainable marketing -- The backdrop to sustainability -- Understanding attitudes towards consumption and sustainability -- The evolution of sustainable segmentation -- Motivating behavioural change -- Reconciling product sustainability -- Addressing supply chain sustainability -- Communicating sustainability -- Managing sustainable change -- The future for sustainability : raising the game, changing the name. |
| ISBN: | 0-273-72328-6 ; 978-0-273-72328-8 |
| Classification: | Marketing |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009412749