Sustainability marketing : a global perspective
Frank-Martin Belz and Ken Peattie
| Year of publication: |
2009
|
|---|---|
| Authors: | Belz, Frank ; Peattie, Kenneth J. |
| Publisher: |
Chichester : Wiley |
| Subject: | Marketing | Öko-Marketing | Green marketing | Nachhaltigkeit | Sustainability |
| Description of contents: | Table of Contents [gbv.de] |
| Extent: | XIV, 292 Seiten Illustrationen |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| Notes: | Literaturangaben |
| ISBN: | 978-0-470-51922-6 |
| Classification: | Marketing |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003800528