Sustainable, therefore reputable : linking sustainability, reputation, and consumer behaviour
Year of publication: |
2022
|
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Authors: | Unal, Umut ; Tascioglu, Mertcan |
Published in: |
Marketing intelligence & planning. - Bingley : Emerald, ISSN 1758-8049, ZDB-ID 2023533-1. - Vol. 40.2022, 4, p. 497-512
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Subject: | Brand reputation | Corporate reputation | Perceived risk | Sustainability | Trust | Nachhaltigkeit | Reputation | Firmenimage | Konsumentenverhalten | Consumer behaviour | Nachhaltige Entwicklung | Sustainable development | Vertrauen | Confidence | Markenimage | Brand image |
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