Switching barriers in consumer markets: an investigation of the financial services industry
Year of publication: |
2001
|
---|---|
Authors: | Colgate, Mark ; Lang, Bodo |
Published in: |
Journal of Consumer Marketing. - MCB UP Ltd, ISSN 2052-1200, ZDB-ID 2032361-X. - Vol. 18.2001, 4, p. 332-347
|
Publisher: |
MCB UP Ltd |
Subject: | Consumer behaviour | Services marketing | Barriers | Financial services |
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