Switching behaviour and marketing strategy in credit card business
Year of publication: |
2007
|
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Authors: | Tseng, Jou-Ying ; Liu, Shinn-Liang |
Published in: |
International journal of electronic customer relationship management : IJECRM. - Genève : Inderscience Publ., ISSN 1750-0664, ZDB-ID 2422795-X. - Vol. 1.2007/08, 1, p. 61-74
|
Subject: | Kreditkarte | Credit card | Konsumentenverhalten | Consumer behaviour | Marketingmanagement | Marketing management |
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