Switching customers from branches to internet: a credit union's journey
Year of publication: |
2007
|
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Authors: | Katuri, Srinivasa ; Lam, Monica |
Published in: |
Journal of financial services marketing : JFSM. - Basingstoke, Hampshire : Palgrave Macmillan, ISSN 1363-0539, ZDB-ID 1443521-4. - Vol. 11.2006/07, 3, p. 229-248
|
Subject: | Bankmarketing | Bank marketing | Vertriebsweg | Distribution channel | Electronic Banking | Electronic banking | Konsumentenverhalten | Consumer behaviour | Genossenschaftsbank | Cooperative bank | USA | United States |
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