Switching intention from traditional to online groceries using the moderating effect of gender in Indonesia
Putu Wuri Handayani, Rismanti Amalia Nurahmawati, Ave Adriana Pinem, and Fatimah Azzahro
| Year of publication: |
2020
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|---|---|
| Authors: | Handayani, Putu Wuri ; Nurahmawati, Rismanti Amalia ; Pinem, Ave Adriana ; Azzahro, Fatimah |
| Published in: |
Journal of food products marketing : innovations in food advertising, food promotion, food publicity, food sales promotion. - London : Routledge, Taylor & Francis Group, ISSN 1540-4102, ZDB-ID 2112964-2. - Vol. 26.2020, 6, p. 425-439
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| Subject: | E-grocery | gender | Indonesia | moderating variable | switching intention | Indonesien | Geschlecht | Gender | Konsumentenverhalten | Consumer behaviour | Online-Handel | Online retailing |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/10454446.2020.1792023 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012287140