Sycomorphism in city branding : the case of Amazon HQ2
Katie R. Sullivan, Jens Rennstam and Jon Bertilsson
| Year of publication: |
2023
|
|---|---|
| Authors: | Sullivan, Katie R. ; Rennstam, Jens ; Bertilsson, Jon |
| Published in: |
Marketing theory. - Thousand Oaks, Calif. [u.a.] : Sage, ISSN 1741-301X, ZDB-ID 2072860-8. - Vol. 23.2023, 2, p. 207-223
|
| Subject: | Amazon | City branding | institutional theory | isomorphism | sycomorphism | sycophancy | Institutionenökonomik | Institutional economics | Stadtmarketing | City marketing | Markenführung | Brand management | Amazonasgebiet | Amazon region |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1177/14705931221108426 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014293946