Symbolic and affective motivations involved in the purchase decisions of consumers
Mădălina Bălău
| Year of publication: |
2012
|
|---|---|
| Authors: | Bălău, Mădălina |
| Published in: |
Acta Universitatis Danubius / Oeconomica. - Galati : Ed. Universitaria Danubius, ISSN 2065-0175, ZDB-ID 2543389-1. - Vol. 8.2012, 5, p. 56-64
|
| Subject: | Kaufentscheidung | Purchase decision | Konsumentenverhalten | Consumer behaviour | Wirtschaftspsychologie | Economic psychology | Theorie | Theory | Rumänien | Romania |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009789146