Symbolic Interactionism: Its Effects on Consumer Behavior and Implications for Marketing Strategy
Year of publication: |
1992
|
---|---|
Authors: | Leigh, James H. ; Gabel, Terrance G. |
Published in: |
Journal of Consumer Marketing. - MCB UP Ltd, ISSN 2052-1200, ZDB-ID 2032361-X. - Vol. 9.1992, 1, p. 27-38
|
Publisher: |
MCB UP Ltd |
Subject: | Consumer behaviour | Marketing strategy | Symbolism | Target markets |
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