Synergy between R&D and Advertising on Shareholder Value : Does Firm Size Matter?
Year of publication: |
2018
|
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Authors: | Peng, Chi-Lu (Edward) |
Other Persons: | Wei, An-Pin (contributor) ; Chen, Miao-Ling (contributor) |
Publisher: |
[2018]: [S.l.] : SSRN |
Subject: | Betriebsgröße | Firm size | Shareholder Value | Shareholder value | Werbung | Advertising | Synergie | Synergy |
Description of contents: | Abstract [papers.ssrn.com] |
Extent: | 1 Online-Ressource |
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Type of publication: | Book / Working Paper |
Language: | English |
Notes: | In: Canadian Journal of Administrative Sciences, Forthcoming Nach Informationen von SSRN wurde die ursprüngliche Fassung des Dokuments September 11, 2015 erstellt Volltext nicht verfügbar |
Source: | ECONIS - Online Catalogue of the ZBW |
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