Systems sales as a competitive response to the Asian challenge: Case of a global ship power supplier
Year of publication: |
2006
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Authors: | Salonen, Anna ; Gabrielsson, Mika ; Al-Obaidi, Zuhair |
Published in: |
Industrial marketing management : the international journal for industrial and high-tech firms. - New York, NY [u.a.] : Elsevier, ISSN 0019-8501, ZDB-ID 1201244. - Vol. 35.2006, 6, p. 740-750
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