Tackling the subaltern quandary : marketing systems of dignity
Year of publication: |
March 2018
|
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Authors: | Jagadale, Sujit Raghunathrao ; Kadirov, Djavlonbek ; Chakraborty, Debojyoti |
Published in: |
Journal of macromarketing : examining the interactions among markets, marketing, and society. - Thousand Oaks, Calif. : Sage, ISSN 0276-1467, ZDB-ID 784653-8. - Vol. 38.2018, 1, p. 91-111
|
Subject: | dignity | apophatic dignity | dignification | marketing systems | neoliberalism | subaltern | Wirtschaftsliberalismus | Economic liberalism |
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