The name of the beast : the perilous process of naming brands, products and companies
Neil Taylor
| Year of publication: |
2007
|
|---|---|
| Authors: | Taylor, Neil |
| Publisher: |
London : Cyan |
| Subject: | Unternehmen | Image | Bennenung | Markenname | Business names | Brand name products | Corporate image |
| Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
| Extent: | 179 S. 24cm |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| ISBN: | 978-1-904879-70-1 ; 1-904879-70-5 |
| Classification: | Marketing |
| Source: |
Persistent link: https://www.econbiz.de/10004878385