Taking the pulse of the B&B industry : an assessment of current marketing practices
Year of publication: |
2013
|
---|---|
Authors: | Crawford, Alleah ; Deale, Cynthia S. ; Merritt, Ryan |
Published in: |
Tourism and hospitality research : the surrey quarterly review. - London [u.a.] : Sage Publ., ISSN 1467-3584, ZDB-ID 2249125-9. - Vol. 13.2013, 3, p. 125-139
|
Subject: | Bed and breakfast | lodging | marketing channels | best practices | semi-structured interviews | Hotellerie | Hotel industry | Vertriebsweg | Distribution channel | Marketing |
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