Tangible and intangible hotel in-room amenities in shaping customer experience and the consequences in the with-corona era
Year of publication: |
2023
|
---|---|
Authors: | Kim, Jinkyung Jenny ; Lee, Jin-soo ; Han, Heesup |
Published in: |
International journal of contemporary hospitality management. - Bingley : Emerald, ISSN 1757-1049, ZDB-ID 2028752-5. - Vol. 35.2023, 2, p. 657-681
|
Subject: | Brand attitude | Brand loyalty | COVID-19 | Customer experience | In-room amenity | Beziehungsmarketing | Relationship marketing | Coronavirus | Konsumentenverhalten | Consumer behaviour | Hotellerie | Hotel industry | Markenführung | Brand management | Markentreue | Markenartikel | Brand | Kundenzufriedenheit | Customer satisfaction | Immaterielle Werte | Intangible assets |
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