Target reputation transferability, consumer animosity, and cross-border acquisition success : a comparison between China and Taiwan
Cher-Min Fong; Chun-Ling Lee; Yunzhou Du
| Year of publication: |
2013
|
|---|---|
| Authors: | Fong, Cher Min ; Lee, Chun-ling ; Du, Yunzhou |
| Published in: |
International business review : the official journal of the European International Business Academy. - Amsterdam [u.a.] : Elsevier, ISSN 0969-5931, ZDB-ID 1164338-9. - Vol. 22.2013, 1, p. 174-186
|
| Subject: | Cross-border acquisition (CBA) | Consumer animosity | Corporate reputation | China | Foreign entry mode | Post-acquisition performance | Übernahme | Takeover | Taiwan | Firmenimage | Auslandsinvestition | Foreign investment | Multinationales Unternehmen | Transnational corporation | Internationaler Markteintritt | International market entry | Konsumentenverhalten | Consumer behaviour | Herkunftsbezeichnung | Designation of origin | Reputation |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009721812