Consumer animosity and foreign direct investment : an investigation of consumer responses
Cher-Min Fong; Chun-Ling Lee; Yunzhou Du
| Year of publication: |
2015
|
|---|---|
| Authors: | Fong, Cher Min ; Lee, Chun-Ling ; Du, Yunzhou |
| Published in: |
International business review : the official journal of the European International Business Academy. - Amsterdam [u.a.] : Elsevier, ISSN 0969-5931, ZDB-ID 1164338-9. - Vol. 24.2015, 1, p. 23-32
|
| Subject: | Consumer animosity | Country of origin (COO) | Country-of-brand (COB) | Country-of-ownership | Foreign direct investment (FDI) | Foreign identity | Host identity | Auslandsinvestition | Foreign investment | Konsumentenverhalten | Consumer behaviour | Herkunftsbezeichnung | Designation of origin | Multinationales Unternehmen | Transnational corporation | Markenimage | Brand image |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010477125