Targeted advertising in magazine markets
Year of publication: |
2010
|
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Authors: | Chandra, Ambarish ; Kaiser, Ulrich |
Institutions: | Zentrum für Europäische Wirtschaftsforschung (ZEW) |
Subject: | targeted advertising | reader homogeneity | quantile regression | magazines | advertising rates |
Extent: | application/pdf |
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Series: | |
Type of publication: | Book / Working Paper |
Language: | English |
Notes: | Number 10-063 |
Classification: | C21 - Cross-Sectional Models; Spatial Models ; C23 - Models with Panel Data ; L11 - Production, Pricing, and Market Structure Size; Size Distribution of Firms ; M31 - Marketing |
Source: |
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Targeted advertising in magazine markets
Chandra, Ambarish, (2010)
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Targeted Advertising in Magazine Markets
Chandra, Ambarish, (2010)
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Targeted advertising in magazine markets and the advent of the Internet
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Regulation of pharmaceutical prices: Evidence from a reference price reform in Denmark
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