Targeted couponing in online auctions
Vidyanand Choudhary, Shivendu Shivendu
| Year of publication: |
September 2017
|
|---|---|
| Authors: | Choudhary, Vidyanand ; Shivendu, Shivendu |
| Published in: |
Information systems research : ISR. - Catonsville, MD : INFORMS, ISSN 1047-7047, ZDB-ID 1081934-4. - Vol. 28.2017, 3, p. 490-510
|
| Subject: | online auction | couponing | second-price auction | targeted couponing | participation cost | entry probability | Auktionstheorie | Auction theory | Kundenbindungsprogramm | Loyalty program | Auktion | Auction | Internet-Auktion | Online auction | Online-Marketing | Internet marketing | Rabatt | Rebate |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1287/isre.2017.0688 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011754087