Variety effects in mobile advertising
Omid Rafieian and Hema Yoganarasimhan
| Year of publication: |
2022
|
|---|---|
| Authors: | Rafieian, Omid ; Yoganarasimhan, Hema |
| Published in: |
Journal of marketing research. - Thousand Oaks, CA : Sage Publishing, ISSN 1547-7193, ZDB-ID 2066604-4. - Vol. 59.2022, 4, p. 718-738
|
| Subject: | attention | digitization | diversity | mobile advertising | sequential decision making | variety | Online-Marketing | Internet marketing | Werbewirkung | Advertising effects | Mobilkommunikation | Mobile communications | Werbung | Advertising | Mobile Marketing | Mobile marketing | Konsumentenverhalten | Consumer behaviour | Mobile Business | Mobile business | Mobiltelefon | Mobile phone |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1177/00222437211056090 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013389198