Targeting Informative Messages to a Network of Consumers
Year of publication: |
2012
|
---|---|
Authors: | Campbell, James D. |
Published in: |
Review of Network Economics. - De Gruyter, ISSN 1446-9022, ZDB-ID 2139394-1. - Vol. 11.2012, 3
|
Publisher: |
De Gruyter |
Subject: | targeting | networks | word-of-mouth | duopoly |
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