Targeting prospective customers : robustness of machine-learning methods to typical data challenges
Year of publication: |
2020
|
---|---|
Authors: | Simester, Duncan ; Timoshenko, Artem ; Zoumpoulis, Spyros I. |
Published in: |
Management science : journal of the Institute for Operations Research and the Management Sciences. - Catonsville, MD : INFORMS, ISSN 0025-1909, ZDB-ID 206345-1. - Vol. 66.2020, 6, p. 2495-2522
|
Subject: | targeting | machine learning | field experiments | covariate shift | concept shift |
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