Targeting social messages with emotions of change : the call for optimism
Paula C. Peter and Heather Honea
| Year of publication: |
2012
|
|---|---|
| Authors: | Peter, Paula C. ; Honea, Heather |
| Published in: |
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan. - Chicago, Ill. : American Marketing Association, ISSN 0743-9156, ZDB-ID 83163-3. - Vol. 31.2012, 2, p. 269-283
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| Subject: | emotions | optimism | social marketing | stages of change | sustainability | Emotion | Social Marketing | Social marketing | Konsumentenverhalten | Consumer behaviour |
| Extent: | Ill., graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009679202