Targeting the luxury consumer: a vice or virtue? : a cross-cultural comparison of the effectiveness of behaviorally targeted ads
Shubin Yu, Liselot Hudders and Verolien Cauberghe
| Year of publication: |
2017
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|---|---|
| Authors: | Yu, Shubin ; Hudders, Liselot ; Cauberghe, Verolien |
| Published in: |
Journal of fashion marketing and management. - Bingley : Emerald Group Publishing Limited, ISSN 1361-2026, ZDB-ID 2144075-X. - Vol. 21.2017, 2, p. 187-205
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| Subject: | Luxury brands | Psychological distance | Behavioural targeting | Cross-cultural advertising | Luxusgüter | Luxury goods | Konsumentenverhalten | Consumer behaviour | Zielgruppe | Target group | Werbewirkung | Advertising effects | Kulturelle Identität | Cultural identity | Markenführung | Brand management | Vergleich | Comparison |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/JFMM-07-2016-0058 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011661972