Tattooing and brand sponsorship : how far is too far?
Kelly Weidner, Anjali Bal, Samantha Rains and Christopher Leeds
| Year of publication: |
2016
|
|---|---|
| Authors: | Weidner, Kelly ; Bal, Anjali ; Rains, Samantha ; Leeds, Christopher |
| Published in: |
The journal of product & brand management. - Bradford : Emerald, ISSN 1061-0421, ZDB-ID 1216417-3. - Vol. 25.2016, 4, p. 387-393
|
| Subject: | Marketing | Brand | Corporate tattoos | Markenführung | Brand management | Sponsoring | Sponsorship | Konsumentenverhalten | Consumer behaviour | Markenartikel | Markenimage | Brand image |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/JPBM-09-2015-0977 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011607140