Teaching R-A theory to develop future business practitioners' decision making skills
Michael Levin and Yiyuan Liu
| Year of publication: |
2022
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|---|---|
| Authors: | Levin, Michael ; Liu, Yiyuan |
| Published in: |
Journal of marketing theory and practice : JMTP. - Philadelphia, PA : Routledge, Taylor & Francis Group, ISSN 1944-7175, ZDB-ID 2070142-1. - Vol. 30.2022, 4, p. 542-554
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| Subject: | Wirtschaftsstudium | Graduate economics education | Marketingtheorie | Marketing theory | Wettbewerbstheorie | Theory of competition | Hochschullehre | Higher education teaching | USA | United States |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/10696679.2021.1901593 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013358810