Teaching the history of marketing theory
Ben Wooliscroft and Rob Lawson
| Year of publication: |
2010
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|---|---|
| Authors: | Wooliscroft, Ben ; Lawson, Rob |
| Published in: |
Journal of historical research in marketing. - Bingley [u.a.] : Emerald, ISSN 1755-750X, ZDB-ID 24739613. - Vol. 2.2010, 4, p. 467-478
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| Type of publication: | Article |
|---|---|
| Language: | English |
| Source: |
Persistent link: https://www.econbiz.de/10009890138