Teaching the history of marketing theory
Year of publication: |
2010
|
---|---|
Authors: | Wooliscroft, Ben ; Lawson, Rob |
Published in: |
Journal of historical research in marketing. - Bingley [u.a.] : Emerald, ISSN 1755-750X, ZDB-ID 2473961-3. - Vol. 2.2010, 4, p. 467-478
|
Subject: | Marketingtheorie | Marketing theory | Ökonomische Ideengeschichte | History of economic thought | Lehrplan | Curriculum | Neuseeland | New Zealand |
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