The undergraduate marketing research course : two decades of change
Year of publication: |
2021
|
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Authors: | Bridges, Eileen |
Published in: |
Journal of marketing education : JME. - Thousand Oaks, Calif. : Sage, ISSN 1552-6550, ZDB-ID 2020298-2. - Vol. 43.2021, 3, p. 285-297
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Subject: | change over time | course content | depth interviews | learning approaches and issues | level/type of education | marketing education issues | marketing research | undergraduate education | Marktforschung | Market research | Betriebswirtschaftsstudium | Graduate business education | Lehrplan | Curriculum | Wirtschaftsstudium | Graduate economics education | Studierende | Students | E-Learning | E-learning | Studium | University education |
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