Teaming up to innovate: the importance of a joint knowledge base
Anja Schulze; Gundula Heyn
Year of publication: |
2009
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Authors: | Schulze, Anja ; Heyn, Gundula |
Published in: |
Marketing Review St. Gallen : die neue Thexis-Marketingfachzeitschrift für Theorie und Praxis. - Wiesbaden : Springer Gabler, ISSN 1865-6544, ZDB-ID 24126433. - Vol. 26.2009, 2, p. 12-16
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