Teams im Relationship-Marketing : Design effektiver Kundenbeziehungsteams
Gabriele Helfert
| Year of publication: |
1998
|
|---|---|
| Authors: | Helfert, Gabriele |
| Publisher: |
Wiesbaden : Gabler |
| Subject: | Beziehungsmanagement | Teamwork | Teamorganisation |
| Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
| Extent: | XVIII, 211 S. : graph. Darst. |
|---|---|
| Series: | Neue betriebswirtschaftliche Forschung : nbf. - Wiesbaden : Gabler. - Vol. 248 |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Dissertation u.a. Prüfungsschriften |
| Language: | German |
| Thesis: | Zugl.: Karlsruhe, Univ., Diss., 1998 u.d.T.: Helfert, Gabriele: Teams im Relationship Marketing |
| ISBN: | 3-409-12858-1 |
| Classification: | Marketing |
| Source: |
Persistent link: https://www.econbiz.de/10004359469