Teamwork : die Bedeutung von Markenallianzen für die Akzeptanz von Mobile Marketing
Center of Market Oriented Product and Production Management, Johannes-Gutenberg-Universität Mainz. Huber, F. ...
| Year of publication: |
2008
|
|---|---|
| Other Persons: | Huber, Frank (contributor) |
| Publisher: |
Mainz : Center of Market Oriented Product and Production Management |
| Subject: | Unternehmen | Teamwork | Markenpolitik | Marketing | Electronic Commerce |
| Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
| Extent: | 62 Bl. graph. Darst. 30 cm |
|---|---|
| Series: | Wissenschaftliche Arbeitspapiere / F. - Mainz : Center of Market Oriented Product and Production Management. - Vol. 27 |
| Type of publication: | Book / Working Paper |
| Language: | German |
| Notes: | Literaturverz. Bl. 56 - 62 |
| ISBN: | 978-3-938879-36-8 |
| Classification: | Marketing ; Personalwesen |
| Source: |
Persistent link: https://www.econbiz.de/10004911930