Technique of collage for store design atmospherics
Year of publication: |
2011
|
---|---|
Authors: | Dakoumi Hamrouni, Amel ; Touzi, Maha |
Other Persons: | Prince, Melvin (ed.) |
Published in: |
Qualitative Market Research: An International Journal. - Emerald Group Publishing Limited, ISSN 1758-7646, ZDB-ID 2012932-4. - Vol. 14.2011, 3, p. 304-323
|
Publisher: |
Emerald Group Publishing Limited |
Subject: | Factors of atmosphere | Emotion | Holistic perception | Projective technique of collage | Store ambience | Consumer behaviour |
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