Technischer Vertrieb : eine praxisorientierte Einführung in das Business-to-Business-Marketing
Michael Kleinaltenkamp ; Samy Saab
| Year of publication: |
2009
|
|---|---|
| Authors: | Kleinaltenkamp, Michael ; Saab, Samy |
| Publisher: |
Heidelberg [u.a.] : Springer |
| Subject: | Investitionsgütermarketing | Business-to-Business-Marketing | Lehrbuch |
| Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
| Extent: | XIV, 267 S. : graph. Darst. |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | German |
| ISBN: | 978-3-540-79532-2 |
| Source: |
Persistent link: https://www.econbiz.de/10009543610