Technological and design innovation effects in regional new product rollouts : a European illustration
Gaia Rubera, David A. Griffith and Goksel Yalcinkaya
| Year of publication: |
2012
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|---|---|
| Authors: | Rubera, Gaia ; Griffith, David A. ; Yalcinkaya, Goksel |
| Published in: |
The journal of product innovation management : an international publication of the Product Development & Management Association. - Oxford : Blackwell Publishing, ISSN 0737-6782, ZDB-ID 722136-8. - Vol. 29.2012, 6, p. 1047-1060
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| Subject: | Produktentwicklung | New product development | Marktsegmentierung | Market segmentation | Telekommunikationssektor | Telecommunications industry | EU-Staaten | EU countries |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010204950