Technological applications to the marketing classroom
Year of publication: |
2016
|
---|---|
Authors: | Leventhal, Richard C. ; Swanson, Andree |
Published in: |
Journal of research in interactive marketing : interactive marketing and computer-mediated communication. - Bingley : Emerald, ISSN 2040-7122, ZDB-ID 2551662-0. - Vol. 10.2016, 2, p. 102-111
|
Subject: | Management | Qualitative research | Marketing higher education | Marketing education | Hochschule | Higher education institution | Marketing | Marketingmanagement | Marketing management | USA | United States | Betriebswirtschaftsstudium | Graduate business education |
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