The capabilities of accountable marketing practitioners : a finance perspective
Year of publication: |
2013
|
---|---|
Authors: | Gaskill, Adam ; Winzar, Hume |
Published in: |
Journal of the Academy of Business Education : JABE. - Philadelphia, Pa. : ABE, ISSN 1528-0721, ZDB-ID 2501177-7. - Vol. 14.2013, 1, p. 50-69
|
Subject: | marketing capabilities | marketing education | marketing accountability | marketing curricula | Marketing | Marketingmanagement | Marketing management | Betriebswirtschaftsstudium | Graduate business education | Rechnungswesen | Accounting |
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