Technological Complexity and Country-of-Origin Effects on Binational Product Evaluation: Investigation in an Emerging Market
| Year of publication: |
2010
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|---|---|
| Authors: | Hamzaoui-Essoussi, Leila |
| Published in: |
Journal of global marketing. - Philadelphia, Pa. : Taylor & Francis, ISSN 0891-1762, ZDB-ID 10346193. - Vol. 23.2010, 4, p. 306-321
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