Technology-driven demand : implications for the supply chain
Marshall Fisher; David J. Reibstein
| Year of publication: |
2001
|
|---|---|
| Authors: | Fisher, Marshall ; Reibstein, David J. |
| Published in: |
Digital marketing : global strategies from the world's leading experts. - New York : Wiley, ISBN 0-471-36122-4. - 2001, p. 285-309
|
| Subject: | Theorie | Theory | Lieferkette | Supply chain | Nachfrage | Demand |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10001599870