Technology readiness and e-service quality : impact on purchase intention and loyalty
Year of publication: |
2022
|
---|---|
Authors: | Goutam, Doddahulugappa ; Ganguli, Shirshendu ; Gopalakrishna B. V. |
Published in: |
Marketing intelligence & planning. - Bingley : Emerald, ISSN 1758-8049, ZDB-ID 2023533-1. - Vol. 40.2022, 2, p. 242-255
|
Subject: | Behavioral loyalty | E-service quality | Purchase intention | Structural equation modeling | Technology readiness | Dienstleistungsqualität | Service quality | Konsumentenverhalten | Consumer behaviour | Electronic Commerce | E-commerce | Beziehungsmarketing | Relationship marketing | Strukturgleichungsmodell | Structural equation model | Online-Handel | Online retailing |
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