Technology within cultures : segmenting the wired consumers in Canada, France, and the USA
Maria Petrescu, Aidin Namin, Marie-Odile Richard
| Year of publication: |
2023
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|---|---|
| Authors: | Petrescu, Maria ; Namin, Aidin ; Richard, Marie-Odile |
| Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 164.2023, p. 1-13
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| Subject: | Global culture | Latent class analysis | Segmentation | Technology | Wired consumers | USA | United States | Frankreich | France | Konsumentenverhalten | Consumer behaviour | Kanada | Canada | Technischer Fortschritt | Technological change | Marktsegmentierung | Market segmentation |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jbusres.2023.113972 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014304139