Consumer segmentation in food retailing in Croatia : a latent class analysis
Alternative title: | Segmentacija potrošača u maloprodaji hrane u Republici Hrvatskoj : analiza latentnih klasa |
---|---|
Year of publication: |
2020
|
Authors: | Pavlić, Ivana ; Vojvodić, Katija ; Puh, Barbara |
Published in: |
Market : review for marketing theory and practice. - Zagreb : Školska Knjiga, ISSN 0353-4790, ZDB-ID 1196573-3. - Vol. 32.2020, Special issue, p. 9-29
|
Subject: | latent class analysis | consumers | food retail stores | segmentation | satisfaction | Lebensmitteleinzelhandel | Food retailing | Konsumentenverhalten | Consumer behaviour | Kroatien | Croatia | Marktsegmentierung | Market segmentation | Kundenzufriedenheit | Customer satisfaction | Lebensmittelhandel | Food trade |
Type of publication: | Article |
---|---|
Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
Language: | English |
Notes: | Zusammenfassung in kroatischer Sprache |
Other identifiers: | 10.22598/mt/2020.32.spec-issue.9 [DOI] |
Source: | ECONIS - Online Catalogue of the ZBW |
-
Smart grocery shopper segments
Atkins, Kelly Green, (2016)
-
Figueiredo, Elisabete, (2022)
-
Impulsiveness in the grocery store : psychographic drivers and segments
Lord, Kenneth R., (2023)
- More ...
-
Pavlić, Ivana, (2017)
-
Pavlić, Ivana, (2017)
-
The Social Impacts of Tourism on Local Community's Quality of Life
Pavlić, Ivana, (2015)
- More ...